Over the past five years, TikTok has become one of the world’s biggest social apps. The app was first launched by Chinese tech brand Bytedance in 2016 and was launched globally in 2017. Let’s take a look at 20 facts about TikTok you may not have been aware of right now
TikTok has over 1 billion active users. It is used by more than 1 billion people around the world. It took much less time for it to reach this figure than other social media services like Facebook.
It has been downloaded over 3 billion times. The app had been downloaded more than 2.6 billion times by late 2020 and has now surpassed the 3 billion mark. It was downloaded 383 million times during the first half of 2021 alone.
TikTok is the most popular app amongst young people in the US. It’s said that 70% of US teenagers are using the service. The second biggest age group is people aged between 20 and 29.
TikTok has the biggest social media engagement rate per post. Micro-influencers can reach engagement rates of approximately 18%.
The app is used by people for around 89 minutes a day on average.
TikTok is used by at least 18% of all internet users and is enjoyed by people of all ages.
The app is available in 154 different countries, although it is banned in India.
TikTok has been translated into over 75 different languages.
Nine out-of-ten TikTok users access it on a daily basis.
The app has around 50 million active users every day in the United States. This means around 19% of everyone using mobile internet in the country is also using TikTok.
TikTok uses AI to understand your viewing habits and preferences. This means the content that you’re shown becomes more relevant to your interests the more you use it.
The app has quickly become the seventh most popular social media platform on the planet. The rapid pace of its progress suggests it’s likely to climb the chart much further over the coming years. Over one billion videos are viewed each day on TikTok. Many of these videos are produced by members of the public rather than celebrities or big-name brands. The wealth of effects, filters and music tracks available to creators has made it easy for people to produce high-quality videos without a large budget.
TikTok has also become very popular on other social media platforms. For instance, it was recently in the top twenty YouTube queries. This suggests many people are heading to YouTube to get inspiration for their own TikTok videos. TikTok videos are frequently compiled to create YouTube videos.
The platform’s revenue continues to grow. The company said it had made $63 million in revenue in 2017, but it made $115 from in-app purchases in October 2020 alone.
Over a third of people using the platform make at least $100k a year. The app is very popular with people earning substantially less per year too, but TikTok certainly seems to appeal to many wealthier individuals.
Although TikTok and Douyin may look pretty identical, they are completely separate from one another. Users of one service can’t see content posted on the other service, and the apps don’t interact. Douyin also boasts a few extra features.
TikTok was banned in India due to a border dispute with China. The country also decided to block 200 other apps that originated in China. This caused many TikTok users in India to lose their primary income source.
The company that owns TikTok is called Bytedance, which is now the most valuable start-up in the world. It is valued at more than £75 million and was first launched back in 2012.
TikTok isn’t just for mobile devices. You can also log into the service on your laptop.
Thanks for checking out our list of 20 facts about TikTok you may not have known. TikTok is becoming even more popular all the time and seems almost certain to become one of the top five social media platforms in the world over the next few years. More and more people are immersing themselves in the world of TikTok after experimenting with the app for the first time.