Some might find it difficult to gain followers on TikTok or any social media website. There’s no doubt that having a good following on TikTok or any social media website is a great way to get your business or brand out there for the world to see. Unfortunately, it isn’t just about posting something you think is quality content. Thousands, if not millions, of social media users around the world, are uploading content they believe will go viral but then end up getting nothing from it. If you want eyes on your social media websites ore TikTok, then you’ll need to figure out how to grow your following naturally.
First Things First: You Have To Be Consistent
If you want to grow your social media or TikTok naturally, then you’ll need to post often. However, that doesn’t mean spam your followers with low-quality content, but don’t post once a week and expect yourself to amass a following. You’ll want to be consistent because social media never sleeps. The minute you stop posting, someone will come in to take your place. It’s a vicious cycle if you’re not posting on a consistent basis. Again, posting consistently can be a double-edged sword. The quality of your TikTok can decline if you’re posting too quickly with low-quality content instead of consistent high-quality content. No one is going to want to follow a TikTok page that just spams their feed.
Who Is Your Target Audience?
Do you want to just have a few hundred random followers or thousands of followers who are following you because you’re appealing to your target audience? Most likely, your target audience will share your TikTok videos to other potential members of your target audience and you’ll grow your followers naturally that way. A target audience can be anything from being appealing to a certain gender to reaching out to people who are in a very specific location or profession. Of course, if you want to have a lot of followers, you may have to convert people who are not the focus of your target audience into people who will eventually love your content so much that they’ll fit into your target demographic.
You’ll Have To Make Your Presence Known On Other Forms Of Social Media
You might not want to hear this, but if you want to get your TikTok out there to the world, you might have to use other forms of social media. Having your business or brand across different social media websites helps you get new eyes onto a different platform. What if there are users who are specifically on Twitter? Having a presence on Twitter can help you bring eyes onto your TikTok account. Your high-quality content might convince people to download TikTok onto their phone and follow you exclusively. It can be confusing using so many different social media platforms because of how unique each one is. Posting a TikTok video onto a Facebook wall might just show a bunch of links and not the actual video itself. That might dissuade people from clicking on the link and getting a conversion to your TikTok page. There are a lot of benefits of posting to different accounts from exposure to more engagement on your TikTok videos.
Join A TikTok Community
Joining a community might sound like a no-brainer. There’s plenty of reason to get together with other TikTok users such as collaborating on videos, coming up with ideas for other videos, or helping promote each other to build each other up. Unfortunately, one of the downsides of trying to join a community on any social media platform is that people are mostly out for themselves. There’s a lot of spam and self-interest when people join online communities. As soon as they make it big somewhere they’ll completely forget how they got there. On top of that, people may come off as completely fake and using you for exposure if you happen to have a lot of followers. You have to make sure that the people you surround yourself with are genuine and are there for mutual growth. You never know what ideas might come about by just working together with other TikTok users.
Use What Works
People create a TikTok account for different reasons. Some want to use TikTok accounts for singing along to their favorite songs or just doing comedy sketches. However, if you notice that the content you’re uploading is not really getting you any followers, then you might need to post what is working. You might have to follow the trends for a while before you can start making your own trends. Gaining followers on TikTok may not happen overnight. If you want to gain followers naturally, then it might be a slow and steady burn. You just have to be patient and do whatever is working.